AI Strategy · User Research · Complex Systems

Interested in solving complex problems? 
So am I.

Hi, I'm Dorian. I help organizations inform and implement AI strategies though user research. I do this by uncovering how people actually work with AI-enabled systems, translate those insights into product and system strategy, and build the evaluation frameworks that determine whether the resulting experience is useful, trustworthy, and operationally effective.

Portrait of Dorian Coleman, researcher and AI strategist
AI strategyAI evaluationAgent workflowsHuman-in-the-loop systemsSystems researchProduct strategy

Selected work

Research case studies

Deep research programs where the evidence resolved a genuine strategic question.

AI systems & builds

Agents, research automation, evaluation harnesses, prototypes, and workflow experiments.

Strategy & frameworks

Adoption frameworks, governance thinking, evaluation approaches, and system models.

AI problems are rarely just AI problems.

The quality of an intelligent system depends on more than the model. I look at the surrounding ecosystem—users, workflows, information architecture, incentives, data, interfaces, organizational constraints, and human decision points—to understand what actually determines whether an AI experience succeeds.

Research

Understand people, behaviour, needs, context, and the points where the work actually fails.

Systems

Map dependencies, workflows, tools, ownership, data, and the organizational constraints around them.

AI

Evaluate where intelligent systems create value, where they introduce risk, and how humans should interact with them.

Strategy

Translate evidence into priorities, product direction, experience principles, and decisions.

Where research, evaluation, and product judgement meet the question of what intelligence should actually do inside a workflow.

  • AI opportunity identificationFinding where intelligence meaningfully improves an outcome, and where it only adds surface.
  • Human-AI interaction researchHow people supervise, verify, correct, and abandon intelligent systems.
  • AI experience strategyPrinciples for how a product should behave when it is uncertain.
  • Evaluation and test-set developmentScenario sets and measures that make quality arguable with evidence.
  • Agent and workflow evaluationAssessing multi-step systems against the work they are supposed to carry.
  • Human-in-the-loop designPlacing judgement where it changes the outcome, not where it merely signs off.

About

I've spent a decade inside products that are difficult on purpose: enterprise platforms, learning systems, and now the workflows forming around intelligent agents. The common thread is that the complexity is usually legitimate—what fails is how it is expressed, and who is left accountable for it.

My work sits between research and strategy. I map systems, run the studies that resolve genuine uncertainty, evaluate how intelligent systems behave in real work, and stay close enough to the roadmap that the evidence changes what ships.

Increasingly that means helping organizations decide where AI belongs at all: which problems it improves, which it obscures, and how people should be positioned to supervise it.

More about me
Dorian Coleman reviewing a service blueprint on a whiteboard

Interested in complex problems? So am I.